Hey family,
Every neighborhood has that one bodega. Coffee in the morning, chopped cheese at midnight, a quick hello on the way home. More than a shop; it’s rhythm, presence, a meeting place.
That’s how I run my Instagram. Not as a billboard, no curated museum. It's my bodega storefront. Every day I flip the sign, swap the flyers, change the display. Sometimes it’s a reel. Sometimes it’s a photo. Sometimes just a little energy to remind you I’m open.
The art? That’s the window display — clear, direct, easy to read. Walk past, see what’s happening, decide if you want to step in. That’s how new fans know what I’m about.
Here’s what that looks like in practice — I treat my IG like Bergdorf Goodman’s window in Manhattan: always changing, always eye-catching. Sometimes it’s a video, sometimes artwork, sometimes unreleased music.
But like any bodega, the real story lives behind the counter. The backroom. That’s what this space is for: philosophy, process, the late-night conversations when the gate’s half down and the music’s still playing.
For me, it looks like this:
- Instagram = shopfront. Clarity. Consistency. Presence.
- Substack = backroom journal. Philosophy. Storytelling. Blueprint.
Some of you stop by for the window. Some of you come in for the late-night talk. Both belong here.
Welcome to the backroom.
— Jase
