Prima Lifestyle & Co. has been one of my favorite brands to collab with. Their clothing is always high-quality and unlike other brands that recreate the wheel, Prima continues to elevate their products and designs by experimenting with new materials. The new NJNY hoodie is one of my favorite pieces and I wear it regularly. The material is crazy soft and comfortable and it washes well too. Unlike a lot of hoodies the Prima NJNY hoodie doesn’t fade and stiffen up with washes. Shop now online.